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Cookie Policy

We use a minimal, privacy-first set of cookies to keep MetricLift running smoothly. Control analytics preferences at any time—essential cookies stay on so the site works.

Last updated: 11 October 2025 · Version 2.0

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Plain English summary

  • Essential cookies stay active to secure sessions and remember consent.
  • Analytics cookies are optional and only load when you opt in.
  • Use the preference center below to change your choice anytime.

Manage cookie preferences

Toggle analytics cookies off or on. Your choice is stored in a single consent cookie for 12 months.

Manage Cookie Preferences

Essential Cookies

Required for the website to function. Cannot be disabled.

Always Active

Analytics Cookies

Help us understand how visitors use our website by sharing anonymous analytics data.

Disabled

What are cookies?

Cookies are small text files saved by your browser. They help remember preferences, secure sessions, and understand anonymous usage.

Categories we use

1. Essential cookies (always active)

These run MetricLift securely and cannot be disabled:

  • Session management for logged-in operators
  • Security controls such as CSRF tokens
  • Consent preference storage
  • Load balancing and performance routing

2. Analytics cookies (optional)

Used to understand anonymized usage so we can improve the experience:

  • Discover how people find or navigate the site
  • Identify pages that need clarification
  • Measure basic technical performance stats

Analytics only load when you opt in. We enable IP anonymization, disable advertising features, and restrict domains in production.

Third-party services

We currently run one privacy-focused analytics tool. Any future vendor must honor your consent choices and maintain GDPR compliance.

Managing cookies elsewhere

You can also control cookies in your browser settings—view or delete stored cookies, block third-party cookies, or clear all cookies on close. Blocking essential cookies may break core functionality.

Retention

  • Session cookies clear when you close your browser.
  • Persistent cookies stay until they expire or you remove them.
  • Analytics cookies expire within 24 months.

Questions?

Contact privacy@metriclift.co.uk for any cookie or consent request.