Privacy Policy

This Privacy Policy explains how MetricLift ("we", "us", "our") collects, uses, shares, and protects personal data when you visit or interact with metriclift.co.uk ("Site") or use our services. It also explains your rights and choices.

MetricLift is operated by Driftspan Ltd — Company Number: SC860411. Registered address: 28 Hayston Road, Glasgow, G68 0BS, United Kingdom.

Changelog: /policy-changelog.json

1. What data we collect

• Contact information you provide (name, email, phone, company)
• Account information (username, hashed password) if you register
• Communications and support messages you send us
• Usage data and analytics gathered automatically (device, browser, IP, timestamps)
• Files or attachments you choose to provide (handled per our upload policy)
• Any other details you submit via forms or conversations

2. Legal bases for processing

For UK/EU users we rely on one or more of: consent, contract performance, legal obligations, and legitimate interests (operating, improving, securing, and communicating about the service).

3. How we use your data

We use personal data to provide and improve the Site and services, respond to requests, process transactions, personalise content, send administrative messages, and maintain security and fraud prevention.

4. Data sharing and disclosures

We do not sell your personal data. We may share data with:

• Service providers and processors who perform services on our behalf (hosting, email, analytics) under contract;
• Affiliates where needed to operate the service;
• Law enforcement, regulators or courts where required by law or to protect legal rights;
• Other parties with your consent.

5. Cookies and similar technologies

We and our partners use cookies and similar technologies to provide, secure and improve the Site, and to deliver analytics. You can control cookies through your browser settings; however, blocking cookies may limit your ability to use certain parts of the Site. For details about cookie categories and retention, see our Cookie Policy (or contact us).

6. Data retention

We retain personal data only as long as necessary for the purposes described in this Privacy Policy, to comply with legal obligations, resolve disputes, and enforce our agreements. When data is no longer needed we will securely delete or anonymise it.

7. International transfers

Data may be processed in the UK or in other countries where our service providers operate. Where data is transferred internationally we will ensure appropriate safeguards are in place (standard contractual clauses, adequacy decisions, or other measures as required by law).

8. Security

We implement reasonable technical and organisational measures designed to protect personal data from accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access. However, no security system is impenetrable and we cannot guarantee absolute security. See our Terms for limitations on liability for breaches.

9. Your rights

Depending on your jurisdiction, you may have rights including access, correction, deletion, restriction of processing, objection to processing, and data portability. To exercise your rights, contact us at info@metriclift.co.uk. We will respond in accordance with applicable law.

10. Children

The Site is not directed to children under 13. We do not knowingly collect personal data from children. If you believe a child has provided us data, contact us and we will take steps to delete it where required by law.

11. Third-party services

Our Site may use third-party services for analytics, payments, communication, and hosting. These services have their own privacy policies and we encourage you to review them. We require processors to provide at least the same level of data protection as described here.

12. Changes to this policy

We may update this Privacy Policy from time to time. If we make material changes, we will provide notice on the Site or by other means. Your continued use after changes indicates acceptance of the updated policy.

13. Contact

If you have questions, requests, or concerns about this Privacy Policy or our practices, contact us at info@metriclift.co.uk.